Dubai's Waterfront Market appoints new creative comms agency

Communication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Dubai's Waterfront Market - one of the emirate's leading shopping destinations and a premier fresh food marketplace.

Ursula Winzel, CEO and founder of Balcony8
Ursula Winzel, CEO and founder of Balcony8

The agency has been assigned to promote and grow the presence of Waterfront Market – which replaced Dubai's long-standing Deira Fish Market in the summer of 2017 – across the emirates over the next year.

The 120,000sqm Waterfront Market represents a fusion of traditional Emirati souq and the multicultural spirit of the city in a modern, purpose-built facility housing produce, retail and food-and-beverage options on a waterfront promenade in Deira.

"We are honoured to be working with the team from Ithra and Waterfront Market and excited to have the opportunity to work on an up-and-coming Dubai destination," said Ursula Winzel, CEO and founder of Balcony8.

"Being able to support and develop one of Dubai’s enrichment projects that are preserving the heritage of the city by creating landmarks out of the past is an exciting challenge for the agency," she continued. "We look forward to creating a destination through inspired activations and cleverly crafted creative."

The Waterfront Market is part of Deira’s master-planned community development project and is owned and managed by Ithra Dubai LLC, the real estate development and asset management company wholly owned by Investment Corporation of Dubai.

Mohammad Almadani, centre manager at Waterfront Market, said: "I am very excited to be leading Dubai’s first interactive and integrated produce, retail and food-and-beverage market. We have an exceptional team on board and with the help of the local community, we are confident that The Waterfront Market will grow from strength to strength during 2019.

"My team and I look forward to delivering one-of-a-kind service and experiences to the tourists, residents and locals of the UAE – I believe we have a very bright future ahead."

The Waterfront Market houses food-and-beverage outlets, shops, a multipurpose hall and a hypermarket.

Thumbnail image: Dubai Waterfront Market (image via @DFWUAE on Facebook)

Click here to subscribe to the FREE Middle East comms bulletin to receive dedicated news, features and comment from the region straight to your inbox. Make sure you register for the site to access more than one story per month.

To submit a news, comment, case study or analysis idea for the Middle East bulletin, email

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in