Ogilvy to lead Accor hotel group's new loyalty program as AOR

The business will be led out of Paris.

Accor hospitality group has appointed Ogilvy as global agency of record as it plans to launch a loyalty program.

The work will be based out of Paris and include animation, activation, and communication for ALL -- Accor Live Limitless.

"We are excited to be working with Accor to reset expectations about what a hospitality loyalty program can mean; bringing to life the organization’s mission to reach beyond their traditional guest audience to engage the locals of the communities around the hotels," said Natalie Rastoin, president at Ogilvy Paris. 

Accor offers experiences in 4,800 hotels, resorts, and residences in 100 countries. It has been in the hospitality game for more than 50 years.

"To make sure that we help them set the bar in this dynamic and exciting category we’re looking to the most exciting and engaging work that our audiences see everyday as both our inspiration and our challenge," said Matthieu Elkaim, chief creative officer at Ogilvy Paris. 

This story first appeared on campaignlive.co.uk. 

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