She is part of a four-strong marcomms team and divides her time between the organisation’s offices in Bristol and London.
Welch has spent more than 20 years in health comms, most of that in the public sector. She worked for a decade as a journalist on local and regional newspapers before joining Cancer Research UK in 1997 as head of regional media.
After five years working for the charity, she went into public sector health comms – spending almost two years as media relations manager at the Avon, Gloucestershire and Wiltshire Strategic Health Authority.
This was followed by a nine-year stint as head of comms at the Weston Area Health NHS Trust.
Six years ago she joined NHS Property Services, where she held a number of roles including head of briefing and news.
Welch describes herself as a "highly experienced communications professional focused on delivering successful reputation management through strategic stakeholder relations", who "thrives working at pace and under pressure".
Commenting on her new role, Welch said: "It’s a really exciting time to be bringing my public sector and property PR experience to Homes England and Help to Buy."
She added: "Making homes happen means we’re building a more accessible and affordable housing market for everyone. Through Help to Buy we are effectively delivering home-ownership products, providing an industry standard service to consumers."
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