Michelin puts North American PR AOR account up for review

Ketchum has had the account since 2013.

GREENVILLE, SC: Tire manufacturer Michelin is putting its PR AOR account in North America up for review.

"Michelin North America is engaged in a confidential review process to evaluate agencies of record for its PR practice in the U.S.," said Eric Bruner, the company’s external communications director. "Ketchum, the incumbent since 2013, is participating in the review."

Bruner praised Ketchum’s tenure with Michelin, but said the company "maintains an open outlook for evaluating opportunities with other agencies."

The RFP is ongoing and competitive, he said, declining to disclose further details.

"We don’t intend to discuss it publicly out of respect for the agency teams involved," Bruner said.

 A Ketchum representative declined to comment about the review.

For 2018, Michelin North America’s parent company reported worldwide sales were up 4.1% but that net income dropped to €1.66 billion from €1.69 billion in 2017.

Michelin earned the ninth spot on the Reputation’s Institute’s top 10 companies with the best reputations for corporate responsibility last year, after Canon but before Ikea at the bottom of the list.

In 2016, Ketchum’s campaign for Michelin called Beyond the Driving Test won the PRWeek Award for Community Relations Campaign of the Year.

Michelin and Ketchum's campaign, Teens Prove their #StreetTread, is on the shortlist for the PRWeek Award for Best in Corporate Social Responsibility. Winners will be announced this Thursday at Cipriani Wall Street in New York. 

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