Insignia Worldwide rolls out 'specialist celebrity endorsement' division

Dubai-based integrated marcomms agency, Insignia Worldwide, has launched a new division offering specialist celebrity endorsement services for brands and projects.

Insignia's Gaurav Sinha.
Insignia's Gaurav Sinha.

Gaurav Sinha, the founder of Insignia Worldwide, said the division would work in partnership with Maupy Worldwide, part of the MB Consulting Group, which specialises in bespoke events, PR and publicity initiatives for brands.

Maupy Worldwide founder, philanthropist and actress Maria Bravo said: "From Bollywood, Hollywood to Silicon Valley or football, tennis and golf, we are in a unique position to introduce key thought-leaders, rising stars and sportsmen to brands that seek strategic alliances."

Insignia Worldwide is ranked among the Top 100 SMEs in Dubai and works with worldwide luxury hospitality brands across 20 countries, including Dubai Tourism, Emaar, and Marriott International.

"The world of celebrity endorsements is a complex web of negotiations and alignment of values and ideology and we simplify this by using our deep-rooted network and personal connections to truly humanise the partnership," Sinha said.

"We took Luis Fonsi, Nicole Scherzinger to Vietnam and also Cristiano Ronaldo, for whom it was his first foray in that market but we also made sure that both the client and the celebrity were strategically aligned to the partnership."

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