Which brand activation won SXSW?

Were you most wowed by Vice, HBO's "Game of Thrones," or Amazon Prime Video's "Good Omens"?

This year’s South by Southwest festival in Austin, Texas, has seen its share of over-the-top experiential marketing efforts from brands.

Highlights include:

HBO’s "Game of Thrones." The show partnered with American Red Cross and encouraged SXSW attendees to "bleed for the throne" (aka donate blood).

Vice. Vice-owned channel Viceland held a four-day pop-up rollerskating party.

Amazon Prime Video’s "Good Omens." To promote its new show, Amazon created a "Garden of Earthly Delights" at SXSW to help attendees forget that the end is nigh.

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