After a Football Association restructure last year when Robert Sullivan left to focus on international and corporate affairs (specifically Euro 2020 and feasibility of hosting 2030 World Cup) it made Louisa Fyans head of comms, advising on all strategy and presentation.
Of course England’s World Cup in Russia 2018 was a triumph, reaching the semi-finals and manager Gareth Southgate lauded as a master communicator and builder of collaborative culture.
Moreover PRWeek’s research shows that media contacts like Fyans, as do other senior interlocutors at Westminster and other federations. She’s known as firm but fair, and her CV – which began with sports PR agency Pitch - shows good pedigree and experience of top comms jobs dealing with tricky issues.
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