PRWeek UK Power Book 2019: New entrant straight to in-house sports comms top slot after England's glorious World Cup

Last summer, indeed the past 12 months, has seen a dramatic reputation boost for English football, and its governing body has benefited from having an influential woman at the heart of things.

The Football Association's Louisa Fyans with PRWeek editor-in-chief Danny Rogers
The Football Association's Louisa Fyans with PRWeek editor-in-chief Danny Rogers

After a Football Association restructure last year when Robert Sullivan left to focus on international and corporate affairs (specifically Euro 2020 and feasibility of hosting 2030 World Cup) it made Louisa Fyans head of comms, advising on all strategy and presentation. 

Of course England’s World Cup in Russia 2018 was a triumph, reaching the semi-finals and manager Gareth Southgate lauded as a master communicator and builder of collaborative culture.

Moreover PRWeek’s research shows that media contacts like Fyans, as do other senior interlocutors at Westminster and other federations. She’s known as firm but fair, and her CV – which began with sports PR agency Pitch - shows good pedigree and experience of top comms jobs dealing with tricky issues.

Click here to see the full sports PR (in-house) top ten.


More from the 2019 Power Book:

PRWeek UK Power Book 2019: Top 10 in sport comms (agency)

PRWeek UK Power Book 2019: New Tesco comms chief leads retail top 10

PRWeek UK Power Book 2019: Top ten in consumer comms (agency)

Who's in? PRWeek launches UK Power Book and lists lead players in each sector

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