Integrated Diagnostics Holdings appoints Hudson Sandler

Middle Eastern healthcare provider Integrated Diagnostics Holdings has appointed consultancy Hudson Sandler LLP as its retained financial and corporate comms adviser, working in conjunction with Hudson Sandler's Cairo-based strategic partner Inktank Communications.

Integrated Diagnostics Holdings, based in Egypt, is the region’s fastest growing and market-leading consumer healthcare provider, delivering diagnostics services in Egypt, Jordan, Sudan and more recently, Nigeria.

The company floated on the main market of the London Stock Exchange in 2015 and is now valued at approximately £450m.

The account will be led by Partner Dan de Belder and supported by Bertie Berger and Kristiana Brooks.

"Integrated Diagnostics Holdings is a fascinating and standout London-listed Egyptian business," said Dan de Belder. "A highly trusted Egyptian brand, led by CEO Dr Hend El Sherbini, it has immensely exciting business prospects as structural growth drivers underpin a promising outlook for medical diagnostics in Africa and the Middle East.

"We are delighted to be working with this business, which represents a flagship client of Hudson Sandler’s emerging markets practice."

Hudson Sandler, a communications consultancy founded in 1986, are an independent partnership of 50 financial, corporate, brand and digital communications specialists, and it advises clients ranging from global leaders and emerging market stars to privately held growth businesses.

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