Louise Evans (pictured) is also relatively new to the role of director of external comms as British Airways but since her appointment a year ago, the former Sainsbury’s comms director has only grown in influence.
Evans has restructured the comms team, making Victoria Madden head of global PR, which has added focus to the airline’s centenary year in 2019. At the same time the airline’s inevitable regular ‘crises’ appear to be under control.
The determined and well-networked Evans is working hard to re-establish BA as Britain’s best-loved travel brand.
More from the 2019 Power Book: