It focuses on the ease with which you can register to vote, comparing it to everyday tasks such as waiting for the kettle to boil or running a bath.
Key messages of the campaign are that it takes just five minutes to register and all you need is your National Insurance number to do so.
Our 'Got 5?' voter registration campaign launches in England today! ????????— Your Vote Matters (@YourVote_UK) March 11, 2019
?? Spread the word that registering to vote is easy - all you need is 5 minutes and your National Insurance number.
Get involved: https://t.co/3BflyJYGGI#LE2019 pic.twitter.com/MYASEHyRB8
The £1.4m campaign – which runs until 12 April, the deadline for registering to vote – includes advertising on podcasts as well as on TV, radio, social media, online, and at outdoor sites in locations such as bus stops and railway stations.
There is a particular focus on groups less likely to have registered, such as those aged between 18 and 34, students, people who have moved recently, and those who rent their home.
It aims to build on the success of last year's campaign, which helped the Electoral Commission succeed in getting 270,000 people to register to vote for local elections – 10,000 more than the 260,000 target it had set.
Our "Got 5?" campaign launches today - it encourages people to register to vote online, if they have local elections in their area, before the 12 April deadline.https://t.co/vfWCMP0JYS pic.twitter.com/dfA3pwZ1Hv— Electoral Commission (@ElectoralCommUK) March 11, 2019
The new phase of the campaign is running across channels including the organisation’s own social-media accounts and those of local authority comms teams across the country.
Craig Westwood, director of comms and research at the Electoral Commission, told PRWeek: "We know that young people, recent home-movers and private renters are less likely to be registered than other groups."
He added: "Our ‘Got 5?’ campaign reminds people they must be registered in order to vote… and highlights how quick and easy it is to register online. It only takes five minutes."
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