Called Newgate Research, the agency said it will offer integrated research services to complement its existing communications practice, and provide clients with advice and guidance to support business strategy, comms and reputation management.
Offers include consumer and citizen insights into expectations and experiences, behaviours and attitudes; community, stakeholder and investor engagement, including public dialogue; communications development, testing and evaluation; rapid response research, and more.
It follows the launch of Newgate Research in Australia five years ago, which has grown to a team of 17.
The news also comes four months after Porta-owned Newgate merged with sister agency Redleaf to create an entity employing around 235 people from 16 offices in seven countries.
Clay (pictured), who takes the role of managing partner, has almost 20 years’ experience as a social and market researcher. He was most recently an executive director and the head of qualitative research at the public sector research arm of Kantar.
Newgate CEO Emma Kane said: "Newgate Research has been fundamental to the success and growth of our market-leading Australian business. The decision to roll out the offer in the UK is a key element of our strategy and we are delighted that Dan will spearhead the drive in this market with the full might of the Australian resource behind him."
Clay said: "I’m delighted to join Newgate at this exciting time to help really differentiate us from other communications agencies by ensuring our clients’ strategies, policies, campaigns, and services are grounded in best-in-class evidence and insight. 2019 will be a year of change for everyone in the UK and I look forward to helping clients navigate this complex environment, strengthening trust, reputation and their social licence to take advantage of the opportunities that change presents."