Breakfast Briefing: 5 things for PR pros to know Monday morning

Frito-Lay chips debate; Saudi Arabia's Public Investment Fund hires Karv Communications; SXSW so far; Elon Musk in court; Tucker Carlson in hot seat again.

Photo credit: Getty Images
Photo credit: Getty Images

Frito-Lay chip brands are at the center of a debate on Twitter this morning. It started on Sunday when social media influencer and comedian Kevin Fredericks, who is known as KevOnStage, posted a video on Twitter asking people for the correct way to rank a variety pack of chips. Two of the brands, Fritos and Cool Ranch Doritos, were trending on Twitter this morning (the other brands were Barbecue and Classic Lay’s, Classic Doritos, and Cheetos). Which brand is the clear winner? Take our poll.

Saudi Arabia’s Public Investment Fund has hired Karv Communications. The $120,000-a-month contract, as first reported by Al-Monitor, stipulates that Karv must "create a clear distinction between [PIF] (and its investment-driven mission) and the political leadership in Saudi Arabia," according to documents filed with the Department of Justice. Read the full story from PRWeek here.

The South by Southwest festival so far: HBO and Amazon are going over the top on "immersive experiences" (Texas Monthly); Philadelphia Flyers mascot Gritty made an appearance, much to the dismay of local Texas hockey mascots (; and 2020 candidates are taking aim at each other (ABC News).

Tesla CEO Elon Musk is urging a judge to go easy on him today over – you guessed it – more controversial tweets. The SEC said Musk’s tweets last month about the company’s vehicle deliveries violate terms of an earlier settlement prompted by his misleading August tweets about taking Tesla private. U.S. District Judge Alison Nathan ordered Musk to explain by Monday why he shouldn’t be held in contempt of court. (Bloomberg) In other Tesla news, the company said in a blog post on Sunday that it is reversing its move to close stores.

Fox News host Tucker Carlson is in the hot seat again for off-color comments he made between 2006 and 2011. Liberal advocacy group Media Matters for America posted excerpts from various broadcasts by radio host Bubba the Love Sponge during which Carlson made misogynistic remarks about some celebrities and appeared to defend Warren Jeffs on charges he had arranged marriages between his adult male followers and underage girls. Carlson responded on Sunday night, urging people who wanted to know more about what he thought to watch his primetime program on Fox News Channel. (Variety)

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