Formerly Tesco’s corporate affairs director in Ireland, Heffernan (pictured) replaced Jane Lawrie in her role at the UK’s biggest retailer on 1 March.
She has comms experience across a number of sectors, including energy, telecoms and financial services. Interestingly, in light of Brexit, she has previously worked for the European Parliament and as a policy advisor to the Treasury in London.
This is the first year in which PRWeek has compiled a standalone list for the retail sector, which is dominated by major supermarket groups.
Iceland’s corporate affairs director Keith Hann is fourth in the list, his high position reflecting his employer’s growing influence as a leading player in environmental debates following its pledge to remove plastic and later Palm Oil from own-brand products (not without some difficulties).
The UK Power Book is an extensive list of the most influential and respected comms professionals in the UK today.
The guide, complete with Q&As from each of the nearly 400 entrants, is available online:
The Power Book is available in the latest print edition of the magazine.
PRWeek will be publishing more of the top 10 (and top 20) lists from different sectors over the coming days.
More from the 2019 Power Book: