What would you do if you weren't in PR?
I’d do something in the field of public health education. I love to study health research and share information that might help people live a healthier, better quality life.
Talk about the last time you experienced a fist-pumping victory moment.
Professionally: When we won an account from the underdog position.
Personally: When I watched my daughter help a child with special needs. Those are the moments you know you are doing something right.
When was the last time you endured a real "agony of defeat" moment? What did you learn from it?
I had an agony of defeat moment when we spent a lot of time working on a new idea for a client that I was sure I had taken the proper steps to presell. We worked days and weekends. The client didn’t buy it. I felt defeat for myself and the team. What did I learn? Failure in leadership is imminent. If you are trying new things and pushing into new territories, there will be failures. Fail fast, learn, apply learning immediately, and be resilient.
How long ago was the last time you took the time to recharge your batteries? What did you do?
I moved past my mom-guilt and took a work cleanse, going on a four-day, mostly digital-free girls trip to Mexico, where we boated, hiked, and had daily wellness spa visits.
What is it about this industry that frustrates the hell out of you sometimes?
Measurement. We all know public relations works to build businesses and brands, but we need more measurement and analytics rigor.
When have you seen this industry or your organization really shine?
Public relations and earned media are really shining right now. I can’t recall a better time. Advertising and marketing are acquiring PR firms and doing PR work. It’s good to be the OG of purpose-driven, organic storytelling.
Words to live by?
Expect the unexpected and you’ll be prepared for anything.
Daytime: Skinny, dirty, chai tea latte. Normal day: Pinot noir. Hard day: Dirty martini with a blue cheese stuffed olive.
What would you tell your 20-year-old self?
Do what you would do if you knew you could not fail.
Finish the sentence: To ensure career advancement and pay parity for women, I will...
Continue to do yearly salary audits to ensure pay equity, and continue to speak up when I hear something to the contrary.
If heaven exists, what would you like to hear God say to you as you enter?
Everything you did in college was erased by all the good stuff you did as a mom.