Love it or loathe it, you can’t not be impressed by this larger-than-life-sized bottle of ranch.
Hidden Valley Ranch has teamed up with mcgarrybowen to create the biggest bottle of the dressing for National Ranch Day this Sunday in the heart of Las Vegas.
The 24-foot-tall monster will be on display at the Brooklyn Bridge outside the New York, New York Hotel on the Las Vegas strip.
The brand will also be throwing a BYOC -- Bring Your Own Container -- celebration, inviting fans to bring any size bottle or container they can carry and have it filled with ranch dressing. If you bring it, Hidden Valley Ranch will fill it. And, since it wouldn’t be National Ranch Day without dippable foods, free pizza, chicken wings, and more also will be available.
The activation is all part of the ongoing campaign Love It or You Really Love It, which pays homage to superfans and underscores the surprising, saucy, and unapologetic nature of Hidden Valley Ranch.
Kurt Fries, chief creative officer at mcgarrybowen Chicago, said, "[Hidden Valley Ranch] superfans go to extremes to get their ranch, so we wanted to find a really big way for them to get more of their favorite condiment, so we built the world’s biggest bottle of ranch -- 24 feet and 25,000 ounces of pure love."
PR for this initiative was handled by Current Marketing.
This story first appeared on campaignlive.com.