Breakfast Briefing: 6 things for PR pros to know Thursday morning

KFC names its first U.S. chief comms officer; Esports: More than just fun and games; IHOP's Pancizza delivers results; #TimApple; and other news to know.

KFC U.S. has selected Staci Rawls as its first chief comms officer. Rawls has worked at KFC U.S. for four years as director of public affairs. During that time, she headed the transformation of the company’s U.S. communications strategy, and helped lead campaigns such as KFC’s chicken-scented sunscreen, the 11 Herbs & Spices Firelogs, and the  launch of KFC’s first female Colonel: Reba McEntire. Read the breaking news about Rawls from PRWeek here.

Esports is more than just fun and games. PR, marketing, and industry insiders told PRWeek that brands and agencies are investing heavily in esports and discussed what the wildly explosive space’s future will look like.

Why the hashtag #TimApple is trending on Twitter this morning: President Donald Trump called Apple CEO Tim Cook "Tim Apple" during the inaugural meeting of the American Workforce Policy Advisory Board at the White House Wednesday night. "We appreciate it very much, Tim Apple," Trump said to Cook. Last March, Trump called Lockheed Martin's CEO Marillyn Hewson "Marillyn Lockheed." Rock band Jimmy Eat World, "The Daily Show," and a host of others all tweeted out jokes about the gaffe on Jack Twitter’s website.

Huawei is suing the U.S. government. The Chinese telecom company said a law limiting its U.S. business by banning federal agencies from buying it products was unconstitutional. (Reuters)

Facebook will be repositioned as a privacy-focused platform. In a Facebook post on Wednesday, CEO Mark Zuckerberg wrote a 3,200-word missive sharing his overarching vision for how to make the service more secure. Additionally, he teased plans to integrate its various services, including WhatsApp, Instagram, and Facebook, and said there will be a bigger emphasis on ephemeral content.

Remember IHOP’s pizza-pancake mashup, the Pancizza? The campaign, which IHOP ran during National Pizza Day last month, highlighted the chain’s takeout and delivery features. During the campaign period, the company saw a nearly 20% lift in total IHOP ‘N Go orders, and a 35% increase in IHOP orders made on DoorDash. Read the full case study here.

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