KFC names Staci Rawls first US chief comms officer

Rawls has worked at KFC U.S. for four years.

Staci Rawls
Staci Rawls

LOUISVILLE, KY: Staci Rawls has been promoted to first chief communications officer for KFC U.S., effective immediately.

In her new role, Rawls reports to Andrea Zahumensky, KFC U.S. CMO, a company representative told PRWeekRawls will oversee the development of KFC’s overall business narrative and lead all external and internal communications including PR, crisis and issues management, public affairs, and social purpose efforts, according to a press release.

Rawls has worked at KFC U.S. for four years as director of public affairs. During that time, she led the transformation of the company’s U.S. communications strategy, "fully integrating external and internal communications functions to create a singular brand voice that resonates across functions," a release said.

Some campaigns she helped lead include KFC’s chicken-scented sunscreen, the 11 Herbs & Spices Firelogs, and the  launch of KFC’s first female Colonel: Reba McEntire. 

Prior to joining KFC, Rawls was senior manager of communications and operations services for Dallas-based Raising Cane’s Chicken Fingers. Before that, she was a communications and brand consultant for J.C. Penney; and earlier in her career, she was a copywriter and marketing comms project lead for Papa John’s International, according to her LinkedIn profile.

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