Tech agency establishes all-female leadership team and rebrands

Tech specialist agency Withpr has installed an all-female senior leadership team and rebranded, PRWeek can reveal.

With's leadership team: Joanna Derain, Debbie Zaman and Elizabeth Jones.
With's leadership team: Joanna Derain, Debbie Zaman and Elizabeth Jones.

Founder Debbie Zaman steps into the role of CEO with a focus on growth; long-standing employee Elizabeth Jones becomes MD; and Joanna Derain has moved into the role of VP International and will work with Zaman on driving global business to complement the company’s existing EMEA offer.

With employs a multilingual European team and has been gaining more interest from clients looking for pan-European PR services. There are also plans to work more closely with affiliates in markets beyond Europe.

The agency, founded by Debbie Zaman in 2010, will drop ‘pr’ from its name as the agency increasingly provides marketing and digital services.

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"PR is not a dirty word and media relations remains an extremely important part of what we offer. However, we have also been achieving huge success with our content and digital marketing campaigns, which deliver incredibly tangible ROI for clients".

With is also launching a proprietary, With Digital Marketing Academy, to develop the agency’s expertise and widen the services available to clients.

Alongside this, With is involved in business consultancy around reputational issues, including setting up gender pay gap task forces for clients and tackling regulatory strategies.

"2018 was a fantastic year as we expanded our fintech, adtech and retail tech experience into ed tech and clean tech with major wins," Zaman added.

"Expanding our services under a hugely capable senior team now puts us in pole position to achieve a bold three-year plan to 2022."

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