From the editor-in-chief: Casting a light on the true power of the PR industry

Welcome to the Power Book 2019. I hope you enjoy being in it/trying to get into it next year/reading it at least.

As we asked the top one per cent of the UK PR and comms sector to answer some tricky questions, I guess I should try to do the same:

Describe the past year, and make predictions for 2019 

The past 12 months has been pretty depressing from a UK political news and current affairs viewpoint, with our politicians deadlocked, sometimes seemingly paralysed, on Brexit. The uncertainty does seem to have played into the hands of PR professionals, though, with an industry that still feels buoyant, particularly on the corporate and public-affairs side. This looks set to continue in 2019; however, the brand comms side looks a bit more exposed to a tentative economy. We must have faith that brand-owners continue to see earned and shared media as a real alternative to expensive bought media.

Who's in? PRWeek launches UK Power Book and lists lead players in each sector

Your biggest professional challenge? 

We live in an age of growing professionalism and specialisation and yet quality journalism, much like good comms, also requires big-picture thinking and intelligent context. How does one become a truly effective multi-specialist without increasing resources and without burning out? I would hazard it’s a challenge many of you share.

What is PR’s biggest challenge to develop as a profession? 

The ability to hire the best talent and attract the right investment to meet the challenge outlined immediately above.

What key practical step can your organisation take to
improve staff mental health? 

It’s a cultural thing. We all have to make time to listen to people and to look after them (while also hitting our tough targets and deadlines!)

I unwind from work by… 

Playing tennis, running and watching vast amounts of sport and movies.

What would you like as your epitaph?

"He really loved. He really cared. He really tried."

Danny Rogers, editor-in-chief 

More from the 2019 Power Book:

Click here to see the full PRWeek UK Power Book 2019

Power Book 2019: Which duo are a new entry in the consumer agency top 10?

PRWeek UK Power Book 2019: Hardie moves up corporate and financial list, and who's a new entry?

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in