It is the first time leading NHS and health groups have united to raise concerns over social care. The opening shots in the 'Health for Care' campaign were fired in a story in The Sunday Times, ahead of yesterday’s launch, in which health bosses wrote an open letter to the Prime Minister, telling her that social care is "on the brink of collapse".
Exclusively revealed in today’s Sunday Times, a coalition of 15 health organisations #HealthForCare has launched to demand a future for social care. Read the story here (£): https://t.co/bmboYS32hM pic.twitter.com/wLCTVESpsI— NHS Confederation (@nhsconfed) March 3, 2019
At least 1.4 million elderly people are not getting the help they need to carry out basic tasks such as getting dressed and going to the toilet, according to campaigners.
A petition launched by the campaign on Monday, calling on the Prime Minister to give social care the funding it needs, received more than 30,000 signatures within 24 hours.
The NHS wants a sustainable future for social care too. 15 organisations from across the NHS – led by the NHS Confederation - have teamed up for #HealthForCare. Read more: https://t.co/EipUWkBWLU pic.twitter.com/Ech7uXC4aC— NHS Confederation (@nhsconfed) March 5, 2019
Strength in numbers
The coalition members range from medical bodies, including the Royal College of Physicians, Academy of Medical Royal Colleges and the Royal College of General Practitioners, to organisations such as University Hospitals Association, NHS Providers, and the Patients Association.
The campaign has been launched in an attempt to influence a government Green Paper, expected later this year, which will outline proposals for the funding and provision of social care to disabled adults and older people in England.
Key messages include calling for eligibility for social care to be based on need, and that social care should be properly funded.
Campaigners claim that a minimum annual increase of 3.9 per cent in funding is needed to cater for the needs of an ageing population and the growing number of younger adults living with disabilities. The yearly social-care bill is predicted to rise by about £18bn by 2033-34.
They aim to make the case for a sustainable, long-term settlement for adult social care to be delivered as part of the 2019 Spending Review.
As #HealthForCare campaigns for a sustainable future for social care, our series of blogs will delve deeper. In the 1st – NHS Confederation chief executive @NHSC_Niall writes about why the coalition came together. Learn more: https://t.co/ern9V5Xk6n pic.twitter.com/skv6f6KXqh— NHS Confederation (@nhsconfed) March 5, 2019
Focus on Westminster
The core target audience are government ministers, special advisers and civil servants, with a particular focus on No 10, the Treasury, Cabinet Office, Department of Health and Social Care, and the Ministry of Housing, Communities and Local Government.
Campaigners are developing a cross-party consensus on the need to reform social-care services, to reinforce their demands.
A mix of public and private channels is being used to inform and influence opinion. These range from engaging with mainstream media to meeting parliamentarians and key stakeholders to get their backing and support, and promoting the campaign on social media.
The crisis in social care is rightly being labelled a "national scandal and disgrace". This is why the #HealthForCare campaign is so important.— NHS Confederation (@nhsconfed) March 5, 2019
Read @BBCHughPym's article on the long-delayed publication of the government's Green Paper on social care. https://t.co/AyJ93tHE37
To sustain media coverage of the issue, the campaign will release a range of reports with new analysis, as well as thought leadership pieces on why social care needs a new settlement, in the coming months.
The #HealthForCare campaign, which promotes greater funding for social care in England, was established by a total of 15 health organisations.— NHS Confederation (@nhsconfed) March 5, 2019
These varying health organisations represent everyone from clinicians to patients, and from NHS trust leaders to health charities. pic.twitter.com/Vsflk2iVbs
Daniel Reynolds, director of comms, NHS Confederation, told PRWeek: "Finding a sustainable solution to the social-care crisis is among the greatest challenges we face. Successive governments have failed to deal with this, and time is running out to put this right. Our goal should be to deliver a settlement for social care in England that would last for generations."
He added: "Through new research and analysis, polling, events and other activities, we will raise the temperature on this crucial unresolved issue and highlight the human cost of inaction."
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