Breakfast Briefing: 5 things for PR pros to know Tuesday morning

PRWeek Global Awards 2019 shortlist; KFC Innovations Lab launches; Starbucks launches drink with Ariana Grande; Momazonians confront Bezos; What did you think of Skechers' anti-Nike ad?

Photo credit: Getty Images
Photo credit: Getty Images

We can finally reveal the PRWeek Global Awards 2019 shortlist. Weber Shandwick, Burson Cohn & Wolfe, and MSL lead the pack in nominations for the PRWeek Global Awards 2019. The winners will be announced at a gala awards night on May 21 at London Marriott Hotel, Grosvenor Square. Here is the full 2019 shortlist.

Want to help KFC turn its wacky marketing stunts into a reality? The fast food chainis taking its crazy ideas to the masses via crowdfunding platform Indiegogo by launching KFC Innovations Lab. Over the past several years, KFC has released exclusive products such as a clothing line, the KFC 11 Herbs & Spices Firelog, and Colonel Sanders Floatie. Now, through KFC Innovations Lab, KFC is asking consumers to consider ideas, such as a hot tub that looks like a KFC bucket and a location-tracking necktie, and fund their favorites, according to a release.

Starbucks collaborated with Ariana Grande on a drink launch. The singer and coffee chain sparked confusion on Monday afternoon when they posted mysterious twin tweets including coffee, cloud, and heart emojis. On Tuesday, the coffee giant confirmed that it is adding a new item to the menu called the Cloud Macchiato. Starbucks is also planning on debuting a playlist featuring Grande’s songs and some of her favorite music on Saturday and a playlist for International Women’s Day on Friday, reported Business Insider.

The "Momazonians," a group of more than 1,800 moms at Amazon, want CEO Jeff Bezos to instate better benefits for working parents, such as backup childcare. The perk will help Amazon retain and recruit talented women, they say. The group is scheduled to meet with senior managers in coming weeks to make their case. (Bloomberg)

What did you think of the Skechers ad poking fun at Nike’s shoe blowout? GQ’s Cam Wolf called the anti-Nike ad a dud on Monday. "When it comes to selling basketball shoes, there’s Nike and a long list of brands trying to catch up. At the very bottom of that list is Skechers," he wrote. The ad, featuring a pair of torn Nike sneakers with the text "Just Blew It" along with a Skechers logo and a promise: "We won’t split on you," appeared in the New York Times, Wall Street Journal, and USA Today over the weekend. Highsnobiety rounded up the good and bad reactions on social media to the ad. Did you find the ad smart or distasteful? Take our poll.

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