Influencer platform Takumi turns to new agency for strategic comms

PHA Group has been appointed to work on a press office and strategic communications brief for Instagram influencer marketing platform Takumi.

Takumi is an influencer platform that shuns 'followers' as a measurement of success.
Takumi is an influencer platform that shuns 'followers' as a measurement of success.

PHA Group’s entrepreneurs and business team will manage the account, which aims to ensure Takumi leads industry conversations, with a focus around ethical and transparent online marketing practices.

The brief also involves promoting Takumi's recent expansion into the US and its ‘innovative approach’ to influencer marketing.

Takumi, which has Icelandic roots and offices in London, Rejkjavik, Berlin and New York, uses technology and human consultation to execute influencer brand campaigns and pledged to stop using followers as a measurement of campaign cost and effectiveness.

"We’re delighted to be working with a frontrunner in the global industry – setting the legislative and creative standards for Instagram influencer partnerships. It’s the perfect moment for Takumi to lead the conversation," said James Clench, PHA Group’s head of the entrepreneurs and business.

Tin Man helped Takumi launch in the UK in 2015.

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