PR profession split over Brexit, but most want Article 50 rescinded

The PR profession is largely split over what should happen with Brexit, although the most popular option is to remain, A PRCA poll has found.

PR profession split over Brexit, but most want Article 50 rescinded

Nearly half (45 per cent) of the 361 PR professionals surveyed want Article 50 rescinded, while 41 per cent would like the UK to leave, although they are not clear how.

Eighteen per cent back the UK leaving with Theresa May’s withdrawal agreement, while 23 per cent believe the UK should exit with the Customs Union in place.

Only nine per cent want Article 50 extended, while five per cent want a ‘hard Brexit’ scenario, where the UK leaves on WTO terms.

"With just a few weeks to go until the UK is due to leave the EU, the PR industry remains divided on the issue, with many passionate views held," PRCA director general Francis Ingham pointed out.

"The most recent PRCA Quarterly Economic Barometer showed that agency heads are positive for their own firms and for the wider industry, but overwhelmingly negative the about UK economy. At the heart of that negativity lies Brexit – an issue which PR leaders desperately want to see resolved."

The PR professions results are not too dissimilar to those of the general public, according to an FTI Consulting poll of 1,012 people last November.

If there was another referendum with the same question, 53.2 per cent would vote remain. If the response options were updated to include a ‘hard’ or ‘soft’ Brexit, 39.4 per cent would vote to remain, 37.5 per cent would vote for a negotiated agreement and 23.1 per cent would vote for a hard Brexit.

In December, senior lobbyists warned that Theresa May’s deal had very little chance of attracting enough support to pass Parliament, with some criticising the UK prime minister for a "failure of leadership".

The issue has led some MPs from both sides of the House of Commons to split and form The Independent Group.

Last week, agency Media House International was hired to provide integrated communications advice to Leave Means Leave, the 'leading cross-party campaign for a clean, swift exit from the European Union'.

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