PRWeek Global Awards 2019: shortlist revealed

Weber Shandwick, BCW (Burson Cohn & Wolfe) and MSL lead the pack in nominations for the PRWeek Global Awards 2019 - with the full shortlist revealed today.

Weber Shandwick won big in 2018. Will it do so again?
Weber Shandwick won big in 2018. Will it do so again?

The winners will be announced at a gala awards night on Tuesday 21 May at London Marriott Hotel, Grosvenor Square – click here for tickets and more information.

Weber Shandwick and BCW lead the shortlist with 15 nominations each.

The former's nominations include three for Who Sprinkled Salt on My Cake?, a campaign in South Korea for which McCann Health is jointly credited.

BCW’s #24YouHaveThePower campaign for Pfizer Vaccines UK, which promotes vaccinations against meningitis, appears on the shortlist three times.

MSL is nominated 12 times. Its most-nominated campaign is Day of the Dead 2018 for Mexico Tourism Board, which appears in four categories.

Other agencies to receive multiple nominations include Hill + Knowlton and Ketchum (seven each), Edelman and Golin (six each), and 90TEN (four).

The PRWeek Global Awards celebrate transformative work that crosses global territories, as well as the best work in different regions.

This year’s awards feature a total of 33 categories covering campaigns, global PR programmes, agencies and individuals in both in-house and consultancy roles.

An elite panel of judges from across the US, UK, Europe, Asia, LATAM, Middle East, Americas and Africa reviewed and scored each entry.

This year there are nine new categories, all focused on different regions.

Click here to read last year's PRWeek Global Awards winners.

The full 2019 shortlist

Best Influencer Marketing Campaign

  • #24YouHaveThePower by BCW for Pfizer Vaccines UK (London)
  • #BehindCarDoors by MSL for Renault (London) - below
  • Endeavor Global Marketing - Visa for Visa (New York)
  • Flight HIV101 by 90TEN for Gilead (London)
  • Thank You Midwife MSL at PG ONE (vs London or NY)
  • Visa’s Global Roster of Influencers Defeat Fan FOMO at the FIFA World Cup by Endeavor Global Marketing – Visa for Visa (New York)

Consumer Launch

  • Big Bell by Edelman for Taco Bell (London)
  • Blackout Track by Edelman for ASICS (London)
  • Bud on Mars by Weber Shandwick for ABInbev (New York)
  • Let the cars speak by Four Communications for INFINITI Middle East (London)
  • The Frequency of Love by MSL for Huawei (Italy)
  • The Summer of TÆPP by MSL for BankAxept (Norway)

Corporate and Social Responsibility

  • Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom) by Genesis BCW for Tetra Pak (Gurugram)
  • #DefyTheName by Dini von Mueffling Communications for Monica Lewinsky (New York) - below
  • Old Milk by Edelman for COOP (London)
  • Patagonia and LS&Co. Time to Vote Campaign by FH for Patagonia and Levi Strauss & Co. (San Francisco)
  • The Christmas advert that never was by Weber Shandwick for Iceland Foods (London)

Corporate Branding

  • 2018 Marketo Brand Refresh submitted by Racepoint Global for Marketo (Boston)
  • "Land Your Dream" Campaign by Burson Cohn & Wolfe Bejing Office for Burson Cohn & Wolfe (Beijing)
  • Mastercard Drops its Name by Ketchum and BMF for Mastercard (New York)
  • Supporting Cigna’s New Phase of Operations in the Middle East by APCO Worldwide for Cigna (London)

Employee Communications

  • AXIS Capital "Tomorrow Matters Today" by AXIS Capital (New York)
  • PVH2O Campaign by PVH Corp. (New York)
  • #fisisgold by FIS for FIS (Seattle)
  • Fremantle Connects its 2,500+ Global Community with Workplace by Coolr for Fremantle (London)
  • From the Inside Out: Spreading the Value of Vaccines by W2O for Takeda Pharmaceutical Company (Florham Park)
  • FTI Consulting Supports Eli Lilly in Clinical Development Transformation by FTI Consulting for Eli Lilly & Co. (New York)

Best Campaign: Asia-Pacific

  • Bali Bundle by CampaignLab for OPPO (Sydney)
  • Mumbai Life Line 3- Connecting the Unconnected by Genesis BCW for Mumbai Metro Rail Corporation Limited (Gurugram)
  • Promoting Women’s Health in Japan by APCO Worldwide for Bayer Yakuhin Ltd. and MSD K.K (London)
  • The cUUpcake by DNA medical communications for Roche (Hong Kong)
  • Vicks Generations of Care #Touch of Care by 2020 MSL for Procter & Gamble Vicks (India) - below
  • Who Sprinkled Salt on My Cake? by Weber Shandwick Korea/ McCANN Health Korea for Eisai Korea (Seoul)

Best Campaign: LATAM

  • "BruMar" Scores the Game-Winning Goal for Panini by Ketchum for Panini Publications (São Paulo)
  • Day of the Dead 2018 by MSL for Mexico Tourism Board (New York)
  • Equally Welcome in Latin America by JeffreyGroup for Marriott International with JeffreyGroup (Florida)
  • Fighting Financial Exclusion in Brazil by Sherlock Communications for Airfox (São Paulo)
  • The People Who Recycle by JeffreyGroup for Tetra Pak with JeffreyGroup (Miami)
  • Zurich: Calculated Risk by Race Communications for Zurich Insurance (São Paulo)

Best Campaign: Middle East

  • A donation that keeps on giving by GREY DOHA for Education Above All Foundation (Doha, West Bay)
  • Highway Gallery by TBWA\RAAD for Louvre Abu Dhabi, ADTCA (Downtown Dubai)
  • Keep it Pumping by Hill+Knowlton Strategies MENA for Novartis (Dubai Media City)
  • Reaching out to Refugees by ASDA'A BCW for UNHCR (Dubai Media City)
  • Tango League – creating football influencers in the Middle East by Hill+Knowlton Strategies MENA for Adidas (Dubai Media City)
  • The Super Six - GOSHxSuperhope by Hill+Knowlton Strategies MENA for Great Ormond Street Hospital (Dubai Media City)
  • #HearItFromMe by Edelman Dubai for LinkedIn

Global Citizenship

  • 3M Champions Science by Ketchum for 3M (New York)
  • Girls4Tech by Mastercard for Mastercard (Purchase)
  • Reaching out to Refugees by ASDA'A BCW for UNHCR (Dubai Media City)
  • The Christmas advert that never was by Weber Shandwick for Iceland Foods Ltd (London)

Global Content

  • Data guru living with ALS modernizes industries by typing with his eyes by Microsoft for Microsoft (Redmond)
  • Feel More: Tackling the Taboos around Masturbation & Masculinity by Burson Cohn & Wolfe for TENGA (Los Angeles)
  • The Future of Trade report by DMCC for DMCC (Dubai)
  • The Global Talent Crunch by Man Bites Dog for Korn Ferry (Brighton)
  • World Class 'Bartender of the Year' Competition by Smarts Communicate for Diageo Reserve (Holywood)
  • Zippo - Walk of Flame by DeVries Global for Zippo (New York) - below

Global Creative Idea

  • Always Fights to #EndPeriodPoverty by MSL for Procter & Gamble (New York)
  • Big Mac 50th Anniversary by Golin for McDonald's (Chicago)
  • #EqualAtWork by Vodafone Group for Vodafone Group (London)
  • McDonald's Global McDelivery Day 2.0—The Busiest Delivery Thursday On Record by WE Communications for McDonald's (Bellevue)
  • Roy Chapman Andrews Centennial Expedition by INFINITI Motor Company for INFINITI Motor Company LTD (Hong Kong)

Global Event Activation

  • Budweiser Chinese New Year by MSL for AB InBev (New York)
  • Day of the Dead 2018 by MSL for Mexico Tourism (New York)
  • OMEN by HP Challenge 2018 by Edelman for EA Games (London)
  • Team AkzoNobel in the Volvo Ocean Race by Mallory Group for AkzoNobel (London)
  • The World's 50 Best Restaurants Awards 2018 by Relevance International for The World's 50 Best Restaurants (London)

Global Integration

  • Deloitte City Mobility Index by Deloitte Global (Chicago)
  • Global McDelivery Day 2.0—The Busiest Delivery Thursday On Record by WE Communications for McDonald's (Bellevue)
  • Magnum X Alexander Wang by Golin for Magnum (London)
  • The 10th Annual Arab Youth Survey by ASDA'A BCW for ASDA’A BCW (Dubai Media City)
  • The Pioneers by Hill+Knowlton Strategies for HSBC (London)

Global Marketer

  • Ellyn Raftery, CMO, FIS Global (Jacksonville)
  • Peter McGuinness, chief marketing and commercial officer, Chobani 2018 Marketing

Global PR Breakthrough

  • Always Fights to #EndPeriodPoverty by MSL for Procter & Gamble (New York) - below
  • Big Mac 50th Anniversary by Golin for McDonald's (Chicago)
  • Breaking the Internet with Adidas and a GOAT by Hill+Knowlton Strategies for Adidas (London)
  • What Will You Be? Digital Jobs and Skills for young people by Vodafone Group for Vodafone (London)
  • World Class 'Bartender of the Year' Competition by Smarts Communicate for Diageo Reserve (Holywood)

Healthcare

  • #24YouHaveThePower by BCW for Pfizer Vaccines UK (London)
  • "Create a Record. Break Stigma!" Mental Health Campaign by TransComm Group for Xian Janssen (Shanghai)
  • Project Family: Everyone has the right to have a family by 90TEN (and Syneos) for Ferring Pharmaceuticals (London)
  • The cUUpcake by DNA medical communications for Roche (Hong Kong)
  • Who Sprinkled Salt on My Cake? by Weber Shandwick Korea/ McCANN Health Korea for Eisai Korea (Seoul)

Issues and Crisis

  • #CoverTheProgress by Ketchum for Discover Puerto Rico (New York)
  • Cut the Stake Now by Interel Consulting UK for The British Amusement Catering Trade Association (London)
  • Cyber-Crime: a campaign that didn't add up by Weber Shandwick for HSBC UK (London)
  • Defense Against Bill Ackman by Herbalife Nutrition for Herbalife Nutrition (Los Angeles)
  • KFC distribution crisis by Freuds for KFC UK&I (London)
  • The Cape Town Water Emergency: from crisis to opportunity by Weber Shandwick for South African Tourism (Johannesburg)

Non-profit

  • Combating the CNN Effect: Fundraising for Protracted Humanitarian Crisis by Media Measurement for UNICEF PFP (London)
  • #CoverTheProgress by Ketchum for Discover Puerto Rico (New York)
  • Establishing political influence: The power of medical research at UEG Week by Spink for Spink and United European Gastroenterology (West Sussex)
  • More Powerful Together by FleishmanHillard for The United Nations Women’s HeForShe movement (New York)
  • Tetas Con Proposito by Orange 360 for Liga Contra el Cáncer Perú (Lima)
  • Twinkle Twinkle Little Heart by Golin for Tiny Tickers (London)

Product Brand Development

  • Fuji Island - Picture Perfect Paradise by CampaignLab for Fujifilm (Sydney)
  • Highway Gallery by TBWA\RAAD for Louvre Abu Dhabi, ADTCA (Dubai)
  • Man Vs. Glue by BCW Global for Krazy Glue (New York)
  • Victory Fridge by Weber Shandwick for AB InBev, Bud Light (New York)
  • Webeefin? by Ketchum for Wendy's (Atlanta)
  • Zippo - Walk of Flame by DeVries Global for Zippo (New York)

Public Sector

  • Cyber Aware by Four Communications for the Home Office (London)
  • Day of the Dead 2018 by MSL for Mexico Tourism Board (New York)
  • Making India the Global Food Hub by Genesis BCW for Ministry of Food Processing Industries (Gurugram)
  • Tetas Con Proposito by Orange 360 for Liga Contra el Cáncer Perú (Lima) - below
  • The Sound of Engineering by Tin Man for Tin Man with the Institution of Engineering and Technology (London)

NEW! Best Campaign in Continental Europe

  • #24YouHaveThePower by BCW for Pfizer Vaccines UK (London)
  • Because We Share Campaign by Emanate GmbH for Pfizer (Munich)
  • Endless Ocean by Weber Shandwick for Friends of Glass/FEVE, the European Container Glass Federation (Brussels)
  • Flight HIV101 by 90TEN for Gilead (London) - below
  • MedLife Tomorrow's Technology by MSL for MedLife (Romania)

Global Agency

  • BCW (Burson Cohn & Wolfe) 
  • Edelman
  • FleishmanHillard
  • Golin
  • Hill+Knowlton Strategies
  • Weber Shandwick

International Agency

  • ASDA'A BCW (Dubai Media City)
  • GCI Health (London)
  • Llorente & Cuenca (Madrid)
  • Manifest Group (London)
  • MWWPR (New York)
  • Zeno Group (Chicago)

NEW! Best Agency in Asia Pacific

  • Weber Shandwick (Asia Pacific)
  • WE Communications (Asia Pacific)

NEW! Best Agency in Continental Europe

  • 90TEN 
  • Emanate PR

NEW! Best Agency in LATAM

  • Imagem Corporativa (São Paulo)
  • JeffreyGroup (Miami)
  • Llorente & Cuenca (Madrid)
  • Sherlock Communications (São Paulo)
  • Weber Shandwick LATAM (New York)

NEW! Best Agency in Middle East

  • APCO Worldwide
  • ASDA'A BCW
  • Four Communications Group
  • Hill+Knowlton Strategies MENA

Global Brand

  • HP Inc.
  • Salesforce

Global Professional - Agency

  • Caroline Dettman, Golin (Chicago)
  • Gail Heimann, Weber Shandwick (New York)
  • Michael W. Kempner, MWWPR (New York)

Global Professional - In House

  • Anthony Farina, CSL Behring
  • Karen Kahn, HP Inc.
  • James Kerr, FIS
  • James Stephens, Aston Martin Lagonda
  • Charlotte West, Lenovo

NEW! Best PR Professional in Continental Europe

  • Christian Arndt, W20
  • Didier Lagae, Marco de Comunicación 
  • Charlotte Witte, Weber Shandwick 

NEW! Best PR Professional in LATAM

  • Eduardo Vieira, Ideal Group/WPP 
  • Laura Schoen, Weber Shandwick 

NEW! Best PR Professional in the Middle East

  • Rashed Al Harmoodi, Mubadala Investment Company 
  • Ray Eglington, Four Communications 

This article was amended on 7 March to say BCW had 15 nominations, not 14 as originally reported.

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