Media House wins comms brief for Brexit campaign Leave Means Leave

Media House International has been appointed to provide integrated communications advice to Leave Means Leave, the 'leading cross-party campaign for a clean, swift exit from the European Union'.

Leave Means Leave founder Richard Tice and chairman John Longworth
Leave Means Leave founder Richard Tice and chairman John Longworth

Leave Means Leave is campaigning against Theresa May’s current deal with the EU, which it says amounts to ‘Brexit in name only’ – and instead urging the nation to ‘seize the opportunities of a World Trade Deal’.

As the 29 March deadline looms, Leave Means Leave is organising a ‘Brexit Betrayal’ march from Sunderland to London, which will take place between 16 March and 29 March 2019, which will be led by Nigel Farage MEP, Leave Means Leave founder Richard Tice and chairman John Longworth. The ‘peaceful protest’ aims to culminate in a mass rally at Parliament Square on Brexit day.

Media House picked up the business following a competitive review. In a press release, Media House chairman Jack Irvine, the founding editor of the Scottish Sun, pointed out that he is no stranger to controversial political campaigns.

His previous work includes acting for billionaire Peter Harris, founder of Bourne Leisure, to place £550,000 worth of newspaper adverts supporting Brexit during the 2016 referendum.

During the Scottish referendum Irvine channelled six-figure sums towards anti-Independence groups on behalf of Scotch whisky billionaires, William Grant & Sons.

In 2000, he was campaign director for Stagecoach tycoon Sir Brian Souter’s highly controversial Keep the Clause Campaign, which fought against the abolition of Clause 28 of the Local Government Act 1988 in Scotland, which forbade local authorities to "intentionally promote homosexuality".

Last October, US beer brewer Scofflaw appointed Media House to handle its comms in the wake of the rogue press release scandal.

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