BP trumps PRCA CEO poll for best corp reputation

Oil giant BP has topped a CEO poll by the PRCA to identify companies which best manage their corporate reputation.

Of the 100 plus chief executives and general managers who were interviewed by the PRCA, 30 per cent named BP as the best example of reputation managers.

In second place, with 14 per cent, came Tesco and third spot went jointly to Shell and Virgin, which gained four per cent each.

A PRCA statement said those surveyed were very impressed with BP's long-term investment in reputation.

Other findings from the survey show that while PR is important to most CEOs - with 90 per cent seeing corporate reputation as a boardroom issue - consultants and agencies are not always the first port of call for advice. Only a third said a PR consultant was the first source of advice on matters of corporate reputation.

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