Zeno hires Porter Novelli's Byron Calamese to lead East Coast offices

Calamese will lead the firm's New York and Washington, DC, locations and report to CEO Barby Siegel.

NEW YORK: Zeno Group has hired Byron Calamese as MD in charge of its New York and Washington, DC, offices.

Based in New York, Calamese is reporting to CEO Barby Siegel. He started in the job on Monday.

Calamese is overseeing 87 staffers between the two offices, he said via email, and handling business and employee development, strategic development, and accounts across industries.

He added that he will work to "build on Zeno’s terrific momentum" in the role, explaining that it will focus on generating growth across its verticals of corporate, consumer, technology, and healthcare, as well as specialist capabilities such as research and analytics.

Thomas Bunn, who left Zeno in 2018 for the role of EVP and president of global brand and integrated solutions at Burson Cohn & Wolfe, was the most recent person to serve as MD of Zeno New York. Bunn was also the most recent leader of Zeno in Washington, DC.

Calamese previously served as EVP and MD of Porter Novelli’s Boston office, a role in which he also led Cone Communications. He helped to integrate Cone’s operations into Porter after Omnicom Public Relations Group shifted Cone under Porter in 2017.

"We are grateful for all of the work Byron Calamese did in the Porter Novelli Boston office and wish him well in his relocation back home to New York," a Porter spokesperson said, via email. Porter has started a search to replace Calamese.

Previously, Calamese was SVP and chief experience officer for rehabilitation center Phoenix House, EVP and MD of New York for Cone, and head of PR for Adidas’ Rockport brand, according to his LinkedIn account.

Zeno posted a 12% increase in revenue last year, according to Richard Edelman, president and CEO of Edelman and executive chairman of Zeno parent company DJE Holdings. Zeno outperformed DJE, which was down 0.1% year-over-year to $961.8 million, as well as sister agency Edelman, which dropped 1.1% to $888.4 million. Zeno’s revenue for 2017 was $64.6 million.

Porter’s revenue declined by 2% in 2017 to an estimated $148.5 million, the second straight year that revenue dropped at the Omnicom Group agency.

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