Starz Play hires ASDA'A BCW as corporate comms partner

ASDA'A BCW has been appointed corporate communications partner of Starz Play - the MENA region's fastest-growing subscription video on-demand (SVOD) service.

Starz Play hires ASDA'A BCW as corporate comms partner

Starz Play streams Hollywood movies, TV shows, documentaries, kids’ entertainment, American series, as well as Arabic and Bollywood content, to 19 countries across the Middle East and North Africa.

ASDA’A BCW will manage Starz Play’s strategic PR and communications function and outreach throughout the GCC, North Africa and Levant.

Sunil John, founder and president of ASDA’A BCW, said the agency now serves more than 100 retained clients in the region.

"This is an important win for us, as it demonstrates the strength of the agency’s position at the forefront of communications for leading tech and media brands within the region and beyond," John said.

"Now is an exciting time to work alongside disruptive brands such as Starz Play to act as a key contributor to building the firm’s presence in the Middle East and North Africa’s technology and media sector."

Starz Play co-founder and CEO Maaz Sheikh said the appointment should help the Dubai start-up establish itself as the leading SVOD for family entertainment in the region.

"We are a local platform for the region that strives to innovate in the digital space, and it was important for us to find a communications partner with strong regional presence that challenges convention," Sheikh said.

"With the appointment of ASDA’A BCW as our communications agency, we look forward to an exciting period of growth."

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