DIARY: Fulford's new agency spurns big business

Former Sleazenation editorial director and QBO and Hill & Knowlton stalwart Nick Fulford has launched a new agency with a rather unusual premise.

Fulford's Cancan Communications - co-founded with his brother, Anthony - has pledged to serve exclusively entrepreneurs, start-ups and small businesses.

Yet rather than merely focus on smaller clients, Fulford has gone so far as to declare that big business is 'not welcome' at the agency.

'I believe the real creative opportunity and excitement for a PR professional is in establishing a first impression for a new company,' Fulford tells PRWeek.

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