The first appearance of a picture of the iceberg at a Dundee exhibition generated intense media interest last week, after the Beattie Media team promoting the exhibition circulated details to the press.
Beattie Media Dundee MD Niall Scott said that the image was uncovered after an agency team trawled archives in search of an image to provide a news angle to plug the show.
It transpired that a postcard owned by German journalist Henning Pfeifer depicted the iceberg.
After the historical authenticity of the picture had been confirmed, the campaign attracted coverage across the UK and in countries as diverse as the Czech Republic, Norway and Mexico.
However, scientists believe the iceberg has been eroded by global warming and probably no longer exists.