Frank wins four-way pitch to promote Nicktoons TV

Frank PR has been taken on by cable and satellite broadcaster Nickelodeon to promote its recently launched channel, Nicktoons TV.

The agency won what is believed to be a six-figure account following a four-way pitch, and credits its success to its pitch concept of finding a British family to appear in their own cartoon series on the network.

Frank will run promotional work for the development of the Nicktoons TV Family programme, and use the associated comms work to garner publicity for the channel itself.

Campaign PROs are set to visit shopping centres around Britain to drum up interest in the channel, which targets four to nine-year-olds.

Within an hour of the details of the Nicktoons TV Family concept being announced, the station claims to have received 10,000 enquiries from eager participants.

Frank PR chairman Graham Goodkind heads the agency's work on the account, reporting to Nickelodeon PR manager Nick Southall.

Goodkind said the agencies pitching had been tasked with coming up with attention-grabbing ideas, with the bulk of ongoing PR work for the channel being handled in-house by Nickelodeon.

'The concept was to develop one big idea instead of a bog-standard launch campaign. It's something that will create great talkability among the public,' he added.

Nicktoons TV launched at the end of July. The Nicktoons TV Family series is scheduled to be broadcast in February or March 2003.

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