The Campaigns for Good Awards, which debuted last year, has returned - with new categories around creative excellence, digital and social prowess, and use of celebrities/influencers.
The awards are open to agencies, brands, public sector organisations, charities and NGOs.
It is an opportunity for agencies to prove their ability to produce creative and effective good-cause campaigns for clients, and for brands to showcase their corporate social responsibility. Charities, NGOs and public sector bodies can also demonstrate their credentials for executing successful campaigns.
It follows a rise in ‘cause marketing’ - particularly by brands wishing to position themselves as a positive force in society.
This year there are categories focused on environmental causes, health, equality & inclusion, public awareness, fundraising and advocacy. Agency of the Year and Brand of the Year will be up for grabs, and there are three new specialist categories:
- Best Use of Creativity
- Best Use of Digital/Social Media
- Best Use of Celebrity and/or Influencers
The standard entry deadline is Tuesday 5 March. Entries submitted after 5 March, but before the late-entry deadline of 19 March, will be subject to a late entry fee.
Click here for more information, and to enter the Campaigns for Good Awards. You can also contact Olivia Petty via firstname.lastname@example.org or 020 8267 4049.