Breakfast Briefing: 5 things for PR pros to know Wednesday morning

Trump calls Kim Jong Un his "friend"; Papa John's earnings; IBM apologizes for racially insensitive job labels; New spokesbaby in town; Tesla's Thursday mystery

Trump publicly embraces Kim Jong Un on Twitter. The U.S. President opened two days of summits this morning with a tweet referring to North Korea’s brutal authoritarian leader as "my friend." Trump wrote that North Korea would thrive like Vietnam if it denuclearized. 

Papa John’s International reported declining sales for the fifth straight quarter. Sales at the embattled pizza chain’s North American stores open at least a year fell 8.1% in the last three months of 2018. For the year, that figure was 7.3%, according to reports. Net sales fell 20% to $374 million, missing expectations of $390.1 million. 

IBM has apologized for using ethnic labels such as "yellow" and "mulatto" on a job application. The application had been automatically imported from job postings in countries where governments still use the classifications in census or other demographic data, Edward Barbini, IBM’s corporate comms VP, told The Washington Post. "Those questions were removed immediately when we became aware of the issue and we apologize," he said.

There’s a new Gerber spokesbaby in town. Kairi Yang beat more than 544,000 contestants to win the Gerber Baby Photo Contest. She is the first Gerber baby of Hmong descent.

What’s happening with Tesla on Thursday? The company’s CEO posted three mysterious tweets early Wednesday hinting that there will be "some Tesla news" tomorrow at 2 p.m. In other Musk news, here’s what it’s like to be his "Twitter sitter," from Bloomberg.

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