North American head of Weber Shandwick's Creation leaves agency

Weber launched the Creation unit in 2011.

MINNEAPOLIS: Aaron Pearson, North American head of Weber Shandwick multimedia production division Creation, has left the agency.

He said his last day at the agency was February 1.

"They're just organizing some things a little differently as Creation evolves," Pearson said, via email. He declined to provide more details about his departure but said it was not the result of an account loss or review.

Creation founder and global president George Coleman did not say why Pearson left the firm or who is handling his duties.

"Aaron Pearson has left Creation," Coleman said in an emailed statement. "We thank him for his many contributions to helping build and grow Creation into a global, multi-disciplined communications agency."

Pearson started working at Weber in 1997, according to his LinkedIn account. Weber launched Creation in 2011, and Pearson joined the unit in 2013.

This month, Weber CEO Andy Polansky said his firm reported mid-single-digit growth on an organic and as-reported basis for 2018 and in Q4 saw "strong" double-digit growth, also on both an organic and as-reported basis.

However, the Interpublic Group agency has said goodbye to or had to fend off challengers for long-term accounts in recent months. In January, Weber lost the State Farm AOR account to Zeno Group, and its work for the U.S. Army is moving to FleishmanHillard as part of a larger integrated marketing account shift. Also last year, credit data company Experian issued an RFI for its North American AOR business.

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