Thorpe Park selects new consumer PR agency

Thorpe Park resort has chosen Popcorn as its retained consumer PR agency, following a three-way pitch, PRWeek can reveal.

The brief includes delivering an immersive campaign that focuses on ‘A Year of Unmissable Events’, as the theme park celebrates its 40th birthday.

Popcorn will be responsible for a "multi-faceted strategic PR programme", covering big brand activity and press office. This includes activity around key campaigns, news and events, and managing VIP, media and influencer engagement.

Home to more than 30 rides, attractions and live events, including one of Europe’s fastest roller coasters, Stealth, Thorpe Park is one of the UK’s top theme parks, welcoming 1.5 million visitors per year.

The ‘six-figure’ account will be led by director Laura Morris.  

"Thorpe Park Resort has been on our wish list for many years and we are thrilled to welcome such an iconic consumer attraction to the Popcorn portfolio," Popcorn founder Louise Lloyd said.

"From brief to pitch we were genuinely engaged by the endless creative opportunities afforded to us with such a loved and established UK destination and are delighted to be their PR partner for what’s set to be an incredibly thrilling year ahead."

Becky Elkin, head of PR at Thorpe Park Resort, added: "As a business centred around fun, thrill and excitement, the success of 2019, which mark’s the Resort’s 40th Year, and our series of exciting new events is key, and we’re confident in Popcorn’s ability to support us in our plans."

Thorpe Park is the latest in a string of recent wins for the agency, which includes Jessops, and Johnson & Johnson shampoo brand OGX.

Other clients on the agency’s books include the Bel UK portfolio of cheese (Mini Baby Bel, Boursin, Laughing Cow, Port Salut and Leerdammer), Panasonic, Greene King, Lighter Life and Walkers Shortbread.

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