In brief: Sea Life and Drayton Manor pick agencies; wins for Full Volume, MWWPR and Hotwire

Five for Firefly, Bullet nets Sea Life, WPR on track for Thomas Land, MWWPR to help launch 'digital nutrition' app, and more from PRWeek UK.

WPR has picked up PR duties for Drayton Manor's Thomas Land
WPR has picked up PR duties for Drayton Manor's Thomas Land

WPR on track for Drayton Manor’s Thomas Land

Drayton Manor Park, the theme park that features Thomas Land, has appointed Midlands agency WPR to deliver its nationwide media communications. WPR will be tasked with designing and tailoring national media content to increase awareness of the Staffordshire-based theme park, resort and zoo. WPR said it will create "big-hitting campaigns that keep families at the core", including for the recently expanded Thomas Land, which now has 25 Thomas & Friends themed rides and attractions. "Drayton Manor Park has long prided itself on being the UK’s best family day out, and we’re thrilled to be working to bolster its presence among current and new generations of theme park lovers," WPR managing director Jane Ainsworth said.

Bullet to launch Sea Life ocean experience

Sea Life Brighton has appointed Bullet PR to handle PR for the launch of a new ocean experience scheduled to open in May. Home to more than 3,500 sea creatures, Sea Life Brighton is the oldest operating aquarium in the world. Bullet PR, which was appointed following a competitive pitch, has been charged with creating a bespoke campaign for the launch, to create UK-wide anticipation through a series of news-generating events. "The aquarium has a rich and varied heritage and the new multi-million-pound ocean experience is set to be one of the most sensational additions to the Brighton tourist landscape in recent years," Bullet PR co-founder and director Pandora George said.

Royal Canin sounds out Full Volume

Mars Petcare brand Royal Canin has appointed Full Volume PR as its UK and Ireland PR agency following a competitive pitch. The Manchester-based agency will work with Royal Canin to launch a new canine nutrition range. Royal Canin's new ‘Canine Care’ range will target dog owners who are committed to ensuring their pet remains in optimum health. The PR campaign will focus on educating consumers about different sensitivities that can affect a dog's health and establishing Royal Canin as authoritative experts in canine nutrition. Activity will include consumer research and news generation, broadcast media relations, video content creation and press office activity.

Hotwire called up by phone accessory brand

Hotwire has won mobile phone impact protection brand tech21 and will work with the company in the US and UK markets, following a competitive pitch. Tech21 is one of the UK’s fastest-growing tech companies and Hotwire will be responsible for earned communications and influencer relations, sitting within the agency’s consumer PR division. The agency has already helped launch tech21’s first fashion partnership – an exclusive collaboration with Liberty London. Tech21 head of brand and communications Jack Neilan said: "We had high expectations when it came to looking for a new PR agency in the UK. We had already been working with the US Hotwire team and it’s due to their great work and the creativity demonstrated by both the US and UK teams in the pitching processes that we decided Hotwire was the right choice."

MWWPR to launch ‘digital nutrition’ app

AeBeZe Labs, which claims to be the world’s first purely digital pharma company, has hired MWWPR to launch the 'world’s first digital nutrition app', Moodrise, and raise awareness of this new category of personal health management. The campaign will be led out of MWWPR’s London office with the team split between its UK and US offices. Digital Nutrition pairs peer-reviewed science with content, to help alleviate pain, boost emotional resilience and improve people’s experience of everyday life. Content within the Moodrise app focuses on six of the most popular mood states and related neurotransmitters: happiness (serotonin); confidence (dopamine); energy (endorphins); focus (acetylcholine); calm (GABA) and connection (oxytocin).

Five for Firefly

Firefly Communications Group has won a series of clients that helped it increase revenue by 18 per cent in the last quarter of 2018. The pan-European tech PR specialist, which also celebrated its 30th year in operation last year, won AI-based HR platform PathMotion in the UK and France, health tech company MaxQ-AI in Germany and travel site Klook in the UK. It also supported Hitachi Consulting with a high-street retail project and built up UK awareness and presence for productivity CRM platform, Copper (formerly ProsperWorks).

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