DIARY: Domestos holds clue to who's in the house now

Staff from Cohn & Wolfe have laid claim to being the first PROs to set foot in the Big Brother house.

The agency team entered the premises during filming of contestent Alex Sibley's current ads for C&W client Domestos, gathering promotional materials to support the ad campaign.

The abode was made available for hire last month.

With Sibley reputed to be close to signing further endorsement deals, one gets the feeling C&W's will not be the last PROs to use the property.

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