The DCMS is 'increasing the volume' of its comms team as part of a restructure of all functions of the DCMS, according to director of strategy and communications Siobhan Kenny.
A host of new posts has been created to boost the DCMS comms team from 30 to 45 staff. This includes the appointment of the department's first internal communications manager.
'As with any organisation that has gone through a period of change, internal comms is critical to that process. Most organisations are realising the role of internal comms in recruiting and retaining the best staff,' said Kenny.
The move also sees the creation of a features PR manager post, a role similar to that Kenny occupied in her six-year spell at Number 10, where she was credited with gaining coverage for the government in non-news media.
She said: 'What has come to my attention is the sheer volume of features material the department produces. Like many government departments, we're very good at the day-to-day news management but there's a gap in features where there's so much that we can do.'
The media relations function has also been boosted with a number of newly created PRO roles. This is seen as crucial as, following last year's general election, the DCMS covers new areas including gambling, liquor licensing and 'censorship and video classification'.
PROs at the DCMS are also fielding calls on issues such as the forthcoming Communications Bill, promoting UK tourism and the re-organisation of the Arts Council.
Kenny was recruited by the DCMS from the top comms job at The National Magazine Company in February this year (PRWeek, 8 February).
Interviews will take place soon and she is looking to conclude recruitment by the end of September.