INTERNATIONAL BRIEFS: Sony Ericsson launches new PR campaign

LOS ANGELES: Sony Ericsson Mobile Communications has launched a US street-based PR campaign for its new telephone/digital camera. The firm has hired 120 actors to pose as tourists who will ask passers-by to take their picture using the device.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.