INTERNATIONAL BRIEFS: Sony Ericsson launches new PR campaign August 16, 2002 , Be the first to comment LOS ANGELES: Sony Ericsson Mobile Communications has launched a US street-based PR campaign for its new telephone/digital camera. The firm has hired 120 actors to pose as tourists who will ask passers-by to take their picture using the device. News More on this Topic Centre Parcs and Southbank Centre 'won't advertise in Daily Mail' after Richard Littlejohn article Omnicom PR firms report slight growth in Q4 Influencer marketing damages public's perception of brands, survey finds Ogilvy Healthworld UK chief de Gruchy joins Reynolds Mackenzie as CEO Frohlich: Ogilvy PR name to go within two months, but earned to remain 'incredibly important' Have you registered with us yet? Register now to enjoy more articles and free email bulletins Register Already registered? Sign in Would you like to post a comment?Please Sign in or register.