INTERNATIONAL: Aventis Pharma recruits Locher as comms manager

FRANKFURT: Aventis Pharma has hired former healthcare journalist Annette Locher to the newly created post of communications manager of science and medicine.

Locher will act as the link between product, research and corporate PR.

The qualified biologist and journalist previously handled life science topics for Frankfurt-based full-service PR agency Citigate Demuth, which is part of Incepta's Citigate PR stable.

She reports to Aventis Pharma Deutschland head of comms Kerstin von Aretin.

Aretin began a drive to better integrate communications throughout the company a year ago. The appointment of Locher should add impetus to that push.

Aretin said on the initiative: 'We want to develop corporate communications in future more strongly into business communications.

'This makes it sensible to combine the activities on an organisational level, too.'

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