Clifford signs up to First Artist deal for PR work in football

Football agency firm First Artist Corporation - which has Arsenal player Freddie Ljungberg and Aston Villa's Marcus Allback on its books - has signed up Max Clifford Associates (MCA) to handle its PR and media management.

First Artist CEO Jon Smith said they turned to Clifford for profile-raising work to 'make sure our image keeps pace with our rapid growth'.

The AIM-listed group, which represents more than 300 footballers, is planning acquisitions over the next year and aims to communicate its growth strategy in the financial and national press.

MCA consultant James Hipwell said: 'We'll be helping get them a presence in the financial reports, the back pages and main pages of the nationals.'

News of the win follows just a week after MCA landed the Leeds United Football Club brief to promote both the club itself and chairman Peter Ridsdale (PRWeek, 9 August).

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