DIARY: Will Sweeney dress to impress in Matalan gear?

Former Brookside and Celebrity Big Brother star Claire Sweeney's availability for forthcoming PR and marketing efforts is being touted around the corporate world.

Rumours reach PRWeek that retailer Matalan is in discussions with the star, who is looking to arrange a brand tie-up to coincide with the launch of her debut concert tour in the coming year.

Sweeney's manager Jonathan Shalit - the pop svengali credited with building Charlotte Church's career only to end up fighting the singer and her parents in court - confirmed that Matalan is one of 'a lot' of firms in discussion to trade tour-backing for product promotion.

Certainly Sweeney has not shied away from hard work since leaving the Liverpool soap. Her recent career has taken in last year's Celebrity Big Brother, This is Your Life appearances in musical Chicago and a top 20 debut album, alongside promotional work for Camelot, Marks & Spencer and the Irish National Lottery, not to mention winning the Rear of the Year gong.

The next PR campaign is surely just days away.

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