PUBLIC SECT0R: DRC and firms in Manchester unite for PR campaign

The Disabilities Rights Commission is to step up its campaign to publicise changes to anti-discrimination laws.

The body has joined forces with businesses in Manchester for this latest push, which involves a day of marketing and PR activity in the city on 15 August. If successful, the event will be rolled out as a nationwide disability rights day.

Activity includes shops displaying mannequins dressed as if they had disabilities.

The changes come into force in 2004 and mean all service providers, including shops, must make 'reasonable physical adjustments' to buildings to ease access for the disabled. Current rules require firms to make 'reasonable adjustments' to their way of operating, but firms are not required to develop their property.

Ben Furner of Furner Communications, which has been appointed to handle PR for the event, said: 'Making reasonable adjustments is not difficult and sensible and creative planning will keep costs to a minimum in 2004.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in