Brunswick takes top slot in July M&A adviser ranking

The M&A PR adviser market rallied to its highest point for four months in July, bolstered by the completion of high-profile take-overs in the utilities and brewing sectors.

German utility Eon's £9.6bn acquisition of Powergen, plus the £3.6bn sale of Miller Brewing to South African Breweries, helped boost Deal Watch figures to nearly three times those recorded in July 2001.

Brunswick maintained its position at the top of the league, largely through its work for Powergen, with 16 deals totalling almost £14.6bn.

Venture capitalist Texas Pacific also drafted in the agency for work surrounding its £1.4bn bid - with fellow VCs Bain Capital Partners and Goldman Sachs Capital Partners - for fast-food chain Burger King.

Citigate Dewe Rogerson advised opposite Brunswick for Eon's Powergen bid, claiming second place in the table with deals worth £10.4bn.

The figures, compiled exclusively for PRWeek by corporate information service Zephus, reveal SAB's Miller acquisition aided Cubitt Consulting's return to the top ten after a month's absence.

Cubitt came third due solely to its work for SAB.

Havas-owned Hudson Sandler notched up eight deals worth £1.4bn, earning fourth place.

Hudson Sandler advised BNP Paribas's private equity arm PAI on its £965m purchase of French textile-cleaning firm Elis, alongside the £177m MBO at health-club chain Holmes Place.

Last month also saw GUS's British fashion brand Burberry make its stock market debut, advised by WPP-owned Finsbury, ranked ninth. Burberry continued with its partial IPO plans despite a number of last-minute flotation cancellations from groups such as directories firm Yell.

While Burberry shares are selling, the market reaction has been mediocre at best.

Boots announced late last month it was to sell bicycle accessories chain Halfords to private equity group CVC Capital Partners for £427m in a bid to focus on its core business.

The Hogarth Partnership advised CVC Capital Partners, while Tulchan Communications looked after client Boots - gaining fifth and tenth place in Deal Watch respectively.

Tulchan scraped into the league in tenth spot for the first time since April.

Financial Dynamics ranked eighth, dropping two places since the June table despite advising on 16 deals last month worth £528m.

DEAL WATCH JULY 2002 RANKING
                                                              Deal Value
Ranking   Financial PR Company                No of Deals      pounds bn
1         Brunswick                                    16         14.575
2         Citigate Dewe Rogerson                       13         10.358
3         Cubitt Consulting                             1          3.616
4         Hudson Sandler                                8          1.404
5         Hogarth Partnership                           3          0.807
6         Bell Pottinger Financial                      4          0.623
7         Tavistock Communications                      4          0.620
8         Financial Dynamics                           16          0.528
9         Finsbury                                      9          0.487
10        Tulchan Communications                        3          0.429

SOURCE: Bureau van Dijk - ZEPHYR

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