NEW YORK: Qnary has named Ray Carbonell as CEO, replacing founder Bant Breen, who is serving as the company’s chairman as well as CEO of marketing services firm Harte Hanks.
When he joined Qnary in 2012, Carbonell was the executive reputation company’s first employee. Previously, he worked at Qnary’s first investor, GT Capital Advisors, before Breen persuaded the firm’s senior partner to let him hire Carbonell. "You gotta let me have this guy," Breen recalled saying.
Carbonell was promoted in 2015 to EVP of account solutions and again in 2017 to global president, overseeing business outside the U.S.
Qnary enables clients to grow their digital presence and protect their reputation, as well as to produce and distribute social media content, which is in large part created by its Q Network, a group of 400 freelance writers.
Qnary has raised about $1.7 million and is cash-flow positive, Breen said, adding that he believes Qnary can stand out from the crowd of employee advocacy platforms, such as Dynamic Signal and SocialChorus.
Carbonell said that clients who invest in similar platforms often struggle to increase and retain adoption levels across the company.
"They see a spike for two to three months, but the activity levels fade away [after] three to six months," he explained. "We try to provide a much more one-on-one customer solution for people at the top, so then we can inspire that bottom-level of the company."
Carbonell said that working with minimum investment forces Qnary to be nimble and stay in lockstep with market needs. The company has 200 enterprise clients and thousands of senior executive clients, he added. Ninety-four percent of executives use the app for an average of 30 minutes per week.