Public health body offers contract to support new healthy lifestyle schools programme

A tender document released by Public Health England (PHE) has outlined a two-year marketing contract that will be worth £500,000 and aims to build on the success of campaigns such as 'Change4Life' and 'Rise above'.

Pic credit: Steve Debenport/Getty Images
Pic credit: Steve Debenport/Getty Images

Schoolchildren across the country are being targeted by PHE in a drive to improve the health of a new generation and translate its campaigns into action taken by young people to lead healthier lives.

The health body is "looking for a supplier to create and implement a strategy to encourage a healthy lifestyle during the Primary and Secondary School life-cycle for children," it states.

This will involve the development and delivery of a health strategy that helps primary-school heads, deputy heads and governors to "adopt healthier behaviours throughout their school".

As part of this there will be two consumer campaigns a year, with the strategy intended to maximise "the opportunities to influence parental behaviour, creating a bridge between school and home".

The campaign will seek to double the number of Primary subscribers to the PHE’s School Zone, an online campaign portal, to 40,000 by 2021.

Older schoolchildren are also being targeted, with a secondary-school programme aiming to "focus on mental-health topics and resurfacing existing content".

This will expand PHE’s network of personal, social and health-education leads and deputy heads, as well as doubling Secondary subscribers to the School Zone to 4,000 by 2021.

Interested parties will need to show an understanding of the educational landscape in England and "how to communicate effectively with teachers and head teachers in both primary and secondary schools".

Other criteria include having an understanding of public-health issues, how effective teaching resources can contribute to behaviour change, and how to work with existing agencies including creative, and PR.


Click here to subscribe to the FREE pharma and healthcare comms bulletin to receive dedicated healthcare news, features and comment straight to your inbox.

Make sure you register for the site to access more than one story per month.

To submit a news, comment, case study or analysis idea for the pharma and healthcare comms bulletin, email Ian.Griggs@haymarket.com

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in