Munchkin produces a range of products for babies and toddlers, including the Miracle 360° Cup.
The brand has a high profile in the US and Red Consultancy will be tasked with raising its profile in this market through strategic brand partnerships, an influencer engagement strategy, and traditional media relations and product placement.
This includes comms around a line-up of new products to the hit the UK market this year, the agency said, as well as a partnership with the International Fund for Animal Welfare.
The account will be led by Emily Morgan, the managing director of Red Consultancy’s consumer division.
She said: "Munchkin creates amazing products and really is market leading. With over 220 patents they are quite rightly a huge leading brand in the US. We will be using our expertise in parenting and consumer brands to give Munchkin the exposure needed to continue its incredible growth trajectory in the UK."
Munchkin EMEA general manager Matt Toulson added: "We’re on a mission to become the most loved baby lifestyle brand in the world.
"We look forward to working with Red Consultancy to showcase our innovative products that help make the lives of parents safer, easier and more fun."
