Worldpay examines agency needs ahead of global RFP

Electronic payment processing giant Worldpay is examining its agency requirements before issuing a global RFP later this year, PRWeek has learned.

Image via Worldpay Facebook page
Image via Worldpay Facebook page

The company currently works with a number of agencies for corporate and marketing comms globally, including Edelman sister agency Revere in the US and Golin in the UK.

Emily Lahey, director of marketing communications, told PRWeek via email: "We’re currently in the very early stages of assessing our ongoing support requirements, and once defined we will look to issue an RFP for global marketing communications services."

It’s understood the RFP is unlikely to be issued until the second half of 2019.

US-headquartered Worldpay, which is listed on Nasdaq and the London Stock Exchange, was previously known as Vantiv. It adopted the Worldpay name in January 2018 after acquiring the London-based payment firm of that name.

Prior to the acquisition, Worldpay had worked with Octopus and before that Weber Shandwick for its UK PR.

Worldpay hired Finsbury in 2015 as its retained corporate and financial comms agency ahead of the firm’s London flotation that year, which saw it enter the FTSE100 with a market value of more than £5bn.

The group says it now processes more than 40 billion transactions annually, supporting more than 300 payment types across 146 countries and 126 currencies. The company is focused on expanding into high-growth markets and customer segments including global e-commerce, integrated payments and b2b.

In its most recent quarterly results for the three months to the end of September 2018, Worldpay reported net revenue of $1,017.9m, a rise of 84 per cent on the same period in 2017 as Vantiv.

Earlier this month Worldpay announced a partnership with cloud business management firm Sage Group to develop new payment products.

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