Frankie Cory resigns as Mischief CEO

Frankie Cory has resigned as chief executive of Mischief PR after five years at the agency, PRWeek can reveal.

Cory (pictured) joined the Engine-owned agency in 2014 from Citizen Relations, where she was CEO, taking over from co-founder Mitchell Kaye. Her previous roles include group MD of Frank PR.

Cory's departure follows the news, revealed by PRWeek last month, that Mischief and sister PR agency MHP are to operate under the 'Engine' banner and could dissolve their legacy brands in years to come. The move is part of a plan to bring all Engine group agencies under an ‘integrated’ model, and it could see the PR shops rebrand as 'Engine MHP' and 'Engine Mischief'.

Under Cory's leadership, Mischief has continued to be one the UK’s most prominent consumer PR specialists, working with clients including Odeon, Honda, Vodafone and Asda.

Revenue at the agency was £5.7m in 2017, according to the most recent PRWeek UK Top 150 Consultancies table. It employs around 70 people from its office at Engine’s central London HQ.

Mischief has also gained a reputation as an enlightened employer. The agency picked up Silver in the Mid-sized category at the 2018 PRWeek Best Places to Work Awards, where it also won the inaugural Culture award.

In a statement, Engine said: "After more than five years running Mischief, Engine’s consumer PR specialist team, Frankie Cory, has stepped down.

"Under her tenure the agency has built an enviable client portfolio, won numerous clients and awards including, Consumer Consultancy of the Year and Best Agency Culture, and Frankie herself was named Consultancy Head of the Year.

"As Engine has looked to evolve its structure to better serve its clients, Mischief has moved to sit within the ‘Engine Communications’ pillar of the business, alongside Engine’s other consultancy, MHP.

"Frankie will leave the agency in July. A search for her replacement is underway."

Jim Moffatt, chief executive of Engine in Europe, said: "Frankie has achieved some amazing things in her five years at the helm of Mischief. Under her leadership the agency has consistently created famous and effective work – it’s not surprising their awards cabinet is bursting at the seams. I would like to thank Frankie for her invaluable contribution to Mischief and the wider Engine business."

Cory said: "It’s been an incredible five years and I’ve been privileged to work with some of the best people in the industry on some of the best brands in the world. I walk away proud of everything we’ve achieved and know I leave the agency in the safe hands of an incredibly talented leadership team."

Kaye said: "The last thing I did before I left Mischief was hire Frankie, and what she and her team have achieved ever since has been absolutely incredible.

"She led from the front, overseen a really successful period, and she's done it her way. I know it wouldn't have been an easy decision for her to walk away, but whatever Frankie does next I'm sure she will have a big impact."

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