In brief: Frank wins Pernod Ricard events space; ex-Golin director joins PR Network; wins for Fabrick, Also, Mango

Frank will handle comms for Manchester events space, The Loft. There has also been a slate of wins for Tuesday Media.

Frank has picked up PR duties for Pernod Ricard's event space, The Loft.
Frank has picked up PR duties for Pernod Ricard's event space, The Loft.

Frank wins Pernod Ricard events venue brief

Frank has been appointed to handle communications for the multi-functional event space in Manchester, The Loft. Frank will focus on driving local brand awareness among businesses, brands, influencers and key stakeholders in the region. The work will be led by Manc Frank, the Manchester office of Frank. Based on the top floor of 13 Quay Street, The Loft opened in 2018 and is designed and operated by Pernod Ricard UK. The Loft showcases the company’s commitment to growing its presence in the north of England. A key purposes is to bring Pernod Ricard UK’s brands to life locally through experiential experiences. Frank is charged with helping promote The Loft’s potential to experiential and event partners in Manchester. In addition, Frank will draw on The Loft’s manifesto as the home of extraordinary experiences to produce and host an exclusive evening of entertainment, in celebration of the venue’s first anniversary in March.

PR Network appoints ex-Golin director

The PR Network has hired a former director at Golin to join its client services team. Katy Campbell, who headed up the npower and Danone accounts for Golin, will work on some of the agency’s flagship clients including Vodafone, Western Digital and OpenSignal.  The PR Network, which is led by Nicky Regazzoni and George Blizzard, operates with a 'virtual agency' model, with a small staff and a large network of freelance comms professionals.

Fabrick to promote boilermaker brand

Specialist marketing agency Fabrick has been appointed by boiler manufacturer Alpha Heating Innovation to create and implement a new content strategy to increase brand awareness and drive sales enquiries. Alpha Heating Innovation, part of the Immergas Group, is Europe’s most successful manufacturer of gas boilers for both domestic and commercial users. Fabrick will be providing a range of services including PR and media relations, copywriting, social media, creative and events.

The ASTL appoints new PR agency

The Association of Short Term Lenders (ASTL) has confirmed that it has appointed Also Communications to be its new PR agency. Also Communications takes over from Lansons in working with the ASTL to promote responsible lending in the bridging market and enhancing the image of the sector. Benson Hersch, CEO at the ASTL, said: "We have made great strides over the past 10 years and look to further improve matters. It is essential that any firm which does our PR is fully conversant with the bridging lending industry, as well as the general UK property and mortgage scene, and Also Communications has great experience in this area."

Mango picks up luxury report client

Mango PR has been appointed the UK PR agency for Caresse, a Luxury Collection Resort and Spa, in Bodrum Turkey. The resort is preparing to re-open for the season on 21 March 2019 with a brand-new beach bar and restaurant concept soon to be announced. Tourism to Turkey has also seen a recent boost with increased airlift from the UK in 2018 and Bodrum being singled out by Conde Nast Traveler as a top destination to visit with Bloomberg describing the region as the ‘St Tropez of Turkey’. Caresse is a boutique resort for laid-back luxury occupying a prime position overlooking the Aegean Sea, with a private beach and easy reach of Bodrum’s historic town and port,

Wins for Tuesday Media

Brighton agency Tuesday Media has picked up and handful of account wins, including FirstHomeCoach, Pure Potions, Question & Retain and Bengo Media.

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